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Anthony V. Bonavoglia, DDS, MS: Apr 9, 2019 8:00:00 AM
Measuring the return on investment of your marketing efforts ensures you are not wasting time and money on ineffective marketing strategies. Marketing ROI is measured by the total profit you receive, minus the marketing investment. Ideally, you’ll...
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1 min read
Anthony V. Bonavoglia, DDS, MS: Mar 28, 2019 8:00:00 AM
On any given day, your orthodontic practice may see a wide range of treatments, including everything from mild Class I crowding to extreme skeletal...
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Anthony V. Bonavoglia, DDS, MS: Mar 19, 2019 8:00:00 AM
Successful orthodontists understand how important marketing is in order to attract new patients. A good marketing strategy will keep you afloat. But...
1 min read
Anthony V. Bonavoglia, DDS, MS: Mar 19, 2019 8:00:00 AM
If you’re like most orthodontists, you probably don’t know if your same-day start discounts have a positive ROI.
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Anthony V. Bonavoglia, DDS, MS: Mar 7, 2019 8:00:00 AM
Whether you need to create a flyer, a direct mail piece, a billboard, or even a Facebook ad, knowing your target patient is essential in order to...
