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Anthony V. Bonavoglia, DDS, MS

Running a large, one doctor practice, Dr. Bonavoglia recognized that he needed a way to provide a consistent new patient process. Having a passion for systems and problem solving, Dr. B got to work to fix this problem.

2 min read

Finally, a way to Accurately Measure Marketing ROI

Measuring the return on investment of your marketing efforts ensures you are not wasting time and money on ineffective marketing strategies. Marketing ROI is measured by the total profit you receive, minus the marketing investment. Ideally, you’ll...

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1 min read

The Perfect Match – How to Pair Patients With Treatment Coordinators to Increase Starts

On any given day, your orthodontic practice may see a wide range of treatments, including everything from mild Class I crowding to extreme skeletal...

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2 min read

Using Data Analytics to Maximize Marketing ROI by Honing in on your Ideal Patient

Successful orthodontists understand how important marketing is in order to attract new patients. A good marketing strategy will keep you afloat. But...

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1 min read

Understand the ROI on Same-Day Start Discounts

If you’re like most orthodontists, you probably don’t know if your same-day start discounts have a positive ROI.

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1 min read

How Data Metrics can be used to Create Impactful ads for your Orthodontic Practice

Whether you need to create a flyer, a direct mail piece, a billboard, or even a Facebook ad, knowing your target patient is essential in order to...

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