The Power of a Good Treatment Presentation
Orthodontic practices need to ensure that treatment plans are presented in the best way possible. Good presentations not only help you give patients...
2 min read
Anthony V. Bonavoglia, DDS, MS
:
Apr 9, 2019 8:00:00 AM
Marketing ROI is measured by the total profit you receive, minus the marketing investment. Ideally, you’ll want a positive return on your investment, which means you are making more profit than what you’re spending to attract new patients.
Many orthodontists don’t bother tracking the ROI of their campaigns. This is a big mistake. According to a Nielsen study, “on average, advertising effectiveness could be increased 30 – 40%, simply by taking a look at how well your campaigns are performing.” The key takeaway is that you need to observe the performance of your marketing campaigns so that you can spend more on what’s working, and eliminate what isn’t. The end result is more money in your bottom line.
Easy! You use SmileSuite, a presentation system aimed at turning consults into contracts. Within SmileSuite, you can create referral source tags, so you can track which marketing campaigns drive consultations and starts.
Here’s an example of how to track the ROI of a direct mail piece using SmileSuite. Begin by creating a referral source code labeled “Direct Mail – April 2019.”
Check back within a month or two, after you’ve compiled enough data from your consultations. Log in to StartAlytics, SmileSuite’s proprietary data engine, and pull up the referral source.
SmileSuite will unveil:
Based on this data, you no longer have to waste time and money on marketing efforts that simply don’t work. Let SmileSuite help you make data-driven decisions so that you can increase the profitability of your practice.
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