--- title: How Data Metrics can be used to Create Impactful ads for your Orthodontic Practice description: No matter which advertising channel you choose, knowing your target patient is essential in order to create an effective, compelling ad. Check it out. image: https://getsmilesuite.com/hubfs/Advertising-your-practice.jpeg --- [Skip to the main content.](https://getsmilesuite.com/blog/how-data-metrics-can-be-used-to-create-impactful-ads-for-your-orthodontic-practice#main-content) [![SmileSuite-Logo-NoTags-Vectors-01](https://getsmilesuite.com/hs-fs/hubfs/SmileSuite-Logo-NoTags-Vectors-01.png?width=220&height=72&name=SmileSuite-Logo-NoTags-Vectors-01.png "SmileSuite-Logo-NoTags-Vectors-01")](https://getsmilesuite.com/) [![SmileSuite logo - live answering and follow-up team for small businesses](https://getsmilesuite.com/hs-fs/hubfs/SmileSuite-Logo-NoTags-Vectors-01.png?width=220&height=72&name=SmileSuite-Logo-NoTags-Vectors-01.png "SmileSuite logo - live answering and follow-up team for small businesses")](https://getsmilesuite.com/) - [Home Page](https://getsmilesuite.com) - [Our Story](https://getsmilesuite.com/our-story) - [Pricing](https://getsmilesuite.com/pricing) - [FAQ](https://getsmilesuite.com/faq) - [Client Login](https://app.startaloo.com/site/login) [![Schedule a Demo](https://no-cache.hubspot.com/cta/default/7731839/10d7e901-d3ee-4d4c-ae6b-59e2fe1a4a0a.png)](https://cta-redirect.hubspot.com/cta/redirect/7731839/10d7e901-d3ee-4d4c-ae6b-59e2fe1a4a0a) Toggle Menu Toggle Menu [![Schedule a Demo](https://no-cache.hubspot.com/cta/default/7731839/10d7e901-d3ee-4d4c-ae6b-59e2fe1a4a0a.png)](https://cta-redirect.hubspot.com/cta/redirect/7731839/10d7e901-d3ee-4d4c-ae6b-59e2fe1a4a0a) - [Home Page](https://getsmilesuite.com) - [Our Story](https://getsmilesuite.com/our-story) - [Pricing](https://getsmilesuite.com/pricing) - [FAQ](https://getsmilesuite.com/faq) - [Client Login](https://app.startaloo.com/site/login) [Facebook](https://www.facebook.com/getsmilesuite) [Instagram](https://www.instagram.com/getsmilesuite/) 1 min read # How Data Metrics can be used to Create Impactful ads for your Orthodontic Practice [![Picture of Anthony V. Bonavoglia, DDS, MS](https://getsmilesuite.com/hubfs/anthony%20bonavoglia.webp) Anthony V. Bonavoglia, DDS, MS](https://getsmilesuite.com/blog/author/anthony-v-bonavoglia-dds-ms) : Mar 7, 2019, 8:00:00 AM [Orthodontic Resources](https://getsmilesuite.com/blog/tag/orthodontic-resources) ![How Data Metrics can be used to Create Impactful ads for your Orthodontic Practice](https://getsmilesuite.com/hubfs/Advertising-your-practice.jpeg) Whether you need to create a flyer, a direct mail piece, a billboard, or even a Facebook ad, knowing your target patient is essential in order to create an effective advertisement piece. Here are a few tips that will make your ads stand out and drive more patients to the consultation room.   ### Learn about your patients and top performing treatments Use SmileSuite, a presentation system aimed at turning consults into contracts, to learn more about which patients are likely to start treatment in your practice. SmileSuite’s powerful data engine, StartAlytics can help you identify the zip codes you can expect the highest conversion rates based on your practice’s previous performance. You can also identify which treatments and appliances perform best and uncover key patient demographics. ### Design your ad with your target patient in mind The messages and images on your ad should be created with your target patient in mind. If StartAlytics reveals that certain zip codes have high conversion rates with a particular demographic, such as young children who are Phase I patients, you may want to consider creating a direct mail piece that highlights your family friendly treatments. It’s important for your target patient to see themselves in your ads and connect with the message. The more data you can provide your marketing team about your target patient, the more effective your advertising strategy will be. Use SmileSuite to precisely measure your marketing RO[I.](http://startaloo.com/?p=1344) #### Add a patient testimonial Adding a patient testimonial to an ad or flyer gives you credibility in the form a third-party endorsement. It’s an effective way to earn trust from potential patients. Make sure the patient you feature in the testimony reflects your target patient, and always ask for permission to use their testimony. #### Include an effective call to action A call to action inspires an immediate response from potential patients and tells them what they should do next in order to engage with your practice. If you would like them to book a complimentary consultation, make sure to list exactly how they should do that. Whether it be to call for an appointment or to schedule a visit online, include a detailed statement that will help the patient take the next step. - [Tweet](https://twitter.com/share) [![Finally, a way to Accurately Measure Marketing ROI](https://getsmilesuite.com/hubfs/Measure-ROI.jpeg)](https://getsmilesuite.com/blog/finally-a-way-to-accurately-measure-marketing-roi) #### [Finally, a way to Accurately Measure Marketing ROI](https://getsmilesuite.com/blog/finally-a-way-to-accurately-measure-marketing-roi) ![Picture of Anthony V. Bonavoglia, DDS, MS](https://getsmilesuite.com/hs-fs/hubfs/anthony%20bonavoglia.webp?width=30&name=anthony%20bonavoglia.webp) [Anthony V. Bonavoglia, DDS, MS](https://getsmilesuite.com/blog/author/anthony-v-bonavoglia-dds-ms) : Apr 9, 2019, 8:00:00 AM Measuring the return on investment of your marketing efforts ensures you are not wasting time and money on ineffective marketing strategies. ... [Orthodontic Resources](https://getsmilesuite.com/blog/tag/orthodontic-resources) [Read More](https://getsmilesuite.com/blog/finally-a-way-to-accurately-measure-marketing-roi) [![Reduce Observation Patient Drop-off with This Simple Solution](https://getsmilesuite.com/hubfs/orthoobservationpatientfollowup.png)](https://getsmilesuite.com/blog/reduce-observation-patient-drop-off-with-this-simple-solution) #### [Reduce Observation Patient Drop-off with This Simple Solution](https://getsmilesuite.com/blog/reduce-observation-patient-drop-off-with-this-simple-solution) ![Picture of Anthony V. Bonavoglia, DDS, MS](https://getsmilesuite.com/hs-fs/hubfs/anthony%20bonavoglia.webp?width=30&name=anthony%20bonavoglia.webp) [Anthony V. Bonavoglia, DDS, MS](https://getsmilesuite.com/blog/author/anthony-v-bonavoglia-dds-ms) : Feb 11, 2020, 8:00:00 AM How many observation patients does your orthodontic practice have on its roster? Regardless of how many are in the pipeline, you can safely bet that ... [Orthodontic Resources](https://getsmilesuite.com/blog/tag/orthodontic-resources) [Read More](https://getsmilesuite.com/blog/reduce-observation-patient-drop-off-with-this-simple-solution) [![Why SmileSuite is Not Just a Call Center](https://getsmilesuite.com/hubfs/more-than-a-call-centerhero.jpeg)](https://getsmilesuite.com/blog/not-a-call-center/) #### [Why SmileSuite is Not Just a Call Center](https://getsmilesuite.com/blog/not-a-call-center/) ![Picture of Anthony V. Bonavoglia, DDS, MS](https://getsmilesuite.com/hs-fs/hubfs/anthony%20bonavoglia.webp?width=30&name=anthony%20bonavoglia.webp) [Anthony V. Bonavoglia, DDS, MS](https://getsmilesuite.com/blog/author/anthony-v-bonavoglia-dds-ms) : Jan 1, 2022, 8:00:00 AM SmileSuite is far more than a call center! 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