The Importance of Qualifying Your Orthodontic Leads

Imagine this: A TikTok ad leads a prospective patient, Bob, to schedule an orthodontic consultation for your practice, believing it to be a solution to his ongoing dental issues. Upon arrival, it is clear there had been a misunderstanding. Bob requires general dental services, not orthodontic care. It is an awkward moment for both you and Bob, which sparks an important realization: there needs to be a better way to qualify potential patients before they arrive for their orthodontic consultations. 

A Focus on Quality

In today's world of marketing, competition among orthodontic practices can be fierce. Practices often go to great lengths to attract new patients, and it's easy for just about anyone to fill out a lead form through social media ads or other marketing tactics. However, not qualifying inbound leads properly can lead to poor patient experience, inefficiencies in practice management, and negative online reviews. That's where SmileSuite comes in. Our Orthodontic-Only New Patient Concierge System ensures that patients are qualified before stepping into your practice for a consultation, reducing the risk of attracting patients who may need general dental services rather than orthodontic treatment. Our team is skilled in orthodontic patient scheduling, and we consider ourselves to be the first professionals who specialize in this... it's the core of what we do!

How SmileSuite Gets It Right

When a new lead comes in from your marketing efforts, SmileSuite's concierge team follows up by phone, text, and email (7 days a week, days, nights, & weekends) to capture all the information needed to ensure that the patient is qualified for orthodontic treatment. Our team spends on average 8-10 minutes getting to know your patient in a way that's designed to sound as if the patient was speaking directly to a member of your practice.

By gathering all of this information upfront, orthodontic practices can be sure they are scheduling consultations with patients who are actually in need of their services. This not only saves time and money for the practice but also helps to prevent negative reviews from patients who may have come in for a consultation only to find out that they are not actually candidates for orthodontic treatment.

Overall, attracting new patients can be a challenge, but it's important to make sure that those leads are high-quality and likely to become actual patients. By partnering with SmileSuite, practices can ensure that they are only scheduling consultations with patients who are in need of orthodontic treatment. This saves time, money, and frustration for everyone involved while improving the patient experience and reducing the risk of negative reviews. With SmileSuite, orthodontic practices can focus on what they do best – creating beautiful smiles and providing quality orthodontic care to their patients.

Schedule a free demo and learn more about SmileSuite’s Orthodontic-Only New Patient Concierge System - focusing on getting more patients from contact to contract!