Maximizing Lead Conversion
Maximizing Lead Conversion: A Comprehensive Approach for Dental and Medical Practices
2 min read
Anthony V. Bonavoglia, DDS, MS : Jun 11, 2019 8:00:00 AM
The first step in the investigatory process of making data driven decisions starts with a question. We will use Fitbit as an example. Fitbit is a wrist worn device that tracks the number of steps an individual takes.
Our goal in this example is to determine a data-driven decision on, “what activity can I do to increase my number of steps per week?”
Data, Information and Insight. With each level of the triangle we get closer to being able to make data driven decisions that positively impact our organization.
In orthodontic practices, the “Data” we derive would be the raw data you can get from your orthodontic practice management systems such as overall conversion rates, production and starts. These numbers are important to collect but as standalone information, have limited ability to improve systems. “Information” would be your dashboards. It will show you trends in a format that is easier to read then raw data but can still be difficult to turn into actionable insights that will grow your practice.
At the height of the pyramid is “Actionable Insights.” This is where you can turn the data into action that will boost profitability and improve systems. This is where you answer the “why” question.
SmileSuite was created to provide actionable insights and answer the “why” questions. With our three-pronged approach to analytics, our In-depth Reporting System, StartAlytics Data Engine and team of analysts, we provide orthodontic practices all they need to reach the pinnacle of the triangle to make data driven decisions that lead to increased profitability.
Have a “why” question? Contact our team today so we can provide you the data driven solution.
Maximizing Lead Conversion: A Comprehensive Approach for Dental and Medical Practices
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