Using Data Analytics to Maximize Marketing ROI by Honing in on your Ideal Patient
Successful orthodontists understand how important marketing is in order to attract new patients. A good marketing strategy will keep you afloat. But...
1 min read
Anthony V. Bonavoglia, DDS, MS : Aug 31, 2019 8:00:00 AM
Just ask the folks at Bersin and Deloitte whose recent study concluded that the average US employer spends nearly $4,000 to hire a new worker. When orthodontists tally up the cost to post on job boards, conduct background checks, plus the time it takes interview, train, and onboard candidates. The price of these hidden costs can add up quickly.
Another cost that can gnaw away at your practice’s profitability is the hidden cost that comes in the form of reduced productivity among new hires. It takes time for employees to settle into their new roles. This is especially true for Treatment Coordinators. They need to understand all your complex presentation rules, and feel confident in presenting appliances, treatment options, and payment plans. The learning curve is steep for Treatment Coordinators and costly for Orthodontists.
Considering today’s competitive landscape and high turnover among Treatment Coordinators ‘“ how do Orthodontists recruit and onboard TCs as efficiently as possible, minimize the time it takes to make them feel confident, and keep costs down? You could hire a TC with previous ortho or financial experience, but let’s face it, searching for candidates who fit either of these profiles is like looking for a needle in a haystack. Your best bet is to use SmileSuite, an orthodontic presentation system aimed at turning consults into contracts.
Its interactive features, such as photos and videos, make it easy for TCs to explain appliances and treatments ‘“ throwing the need for required orthodontic acumen out the window.
SmileSuite is also fully customizable so that practices can automate ALL of their presentation rules. This “plug and play” feature makes it easy for new TCs to create presentations and setup payment plans ‘“ getting it right every time. The new TC only needs to worry about capturing important patient data and connecting with patients on a personal level . . . SmileSuite will take care of the rest.
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