Presenting limited time offers is one of the oldest strategies in the marketing playbook.
It’s an effective way to get you to act now and think later because you don’t want to miss out on the offer. In other words, it triggers a sense of FOMO or “Fear of Missing Out”. Don’t believe us? Just think of the last time you made an impulsive purchase simply because of a discount that was set to expire immediately.
Orthodontists can also present limited-time offers in the form of same-day discounts.
It’s one way to get patients to start during the consultation, and reduce patient lag time. But how do you easily implement this discount strategy? Most importantly, how do measure its success, test it out amongst different procedures, and make the whole process easy-peasy for your Treatment Coordinator?
Say hello to SmileSuite, a presentation system aimed at turning consults into contracts.
With SmileSuite, you can apply same-day discounts across all of your procedures, or you can target a particular procedure that you are trying to ramp-up. For example, if you’re targeting more clear aligner business, you can set-up same-day discounts only for this treatment. However you choose to implement it, the discount will automatically appear in the presentation. No extra effort or calculations are required from your Treatment Coordinator, and you can also make changes on the fly.
If you need help determining which procedures you should apply same-day discounts to, simply fire up SmileSuite’s data engine, StartAlytics, and run a real-time report to compare treatments with high and low conversion rates. You may want to test a same-day discount strategy with treatments that are not performing well. Within a month, you can log back in to StartAlytics and see if the conversion rate for the particular procedure has improved. SmileSuite can help pinpoint your ROI on Same-Day Discount strategy.
Ready to drive more starts with a smart same-day discount strategy? Don’t miss out on SmileSuite.
Anthony V. Bonavoglia, DDS, MS: Feb 21, 2023 5:33:25 PM
