Startaloo is Now SmileSuite!

Still your end-to-end concierge solution to take your patients from Contact to Contract

We may have a new name and look, but our our #1 goal hasn’t changed. We’re here to get you more starts. We are still the first-of-its-kind concierge system that eliminates inefficiencies in the new patient outreach and follow-up process for orthodontists – with white-glove service by a specialized Virtual Concierge team.

Why the name change?

Since Startaloo’s inception, we have evolved our solution to match the ever changing needs and priorities of our clients—just like you do for your patients. Our roots in post-consult follow-up and pending patient engagement strategies are still a core tenant of how we help our clients, and now the Smile Suite system takes nurturing your patient leads even further.

We feel that our new brand more accurately represents our holistic approach of blending modern technology with genuine, personalized concierge service that has proven most effective for keeping practices busy and patients happy—and thus, SmileSuite was born.

Our full suite of services features

  • 100% around-the-clock follow up by our professional concierge team
  • Comprehensive pre-appointment nurturing with health history collection and insurance verification
  • A world class presentation system and robust software
  • Ongoing post-consult engagement for pending patients

With SmileSuite, 100% of your new patients will receive 100% personalized attention by a trained concierge who represents your brand positively and professionally.

What can current clients expect with this rebrand?

Other than our software system showcasing our new name and logo, you can expect the same level of service, experience and value that we’re known for providing. Our services are only going to get better as we continue to build out our suite of solutions.

If you have any questions, reach out to us at info@getsmilesuite.com

calendar that says follow up

Best Practices for Following Up with Pending Ortho Patients

In an ideal world, patients will start the same day they are presented treatment. But the reality is that most patients need some time to consider their options. According data collected by SmileSuite, approximately 29% of patients across all practices will have a same-day-start. But what about the remaining 70% of patients? Investing in orthodontic treatment is not like shopping for a candy bar. It’s a considerable investment, so many patients need time to weigh their options. There are three important phases of the patient’s journey that all orthodontists should be aware of:

  • Phase 1: Discovery – This is when a patient discovers you through your marketing content and learns more about your practice
  • Phase 2: Consideration – During this phase, a patient attends a consultation and is considering treatment
  • Phase 3: Decision – This typically takes place after they leave the consultation room, and it’s the phase when patients decide whether or not to start treatment

Maximize patient starts with SmileSuite’s done-for-you service. Click here to learn more about our game-changing technology and service that ensure’s perfect follow-up. 

Throughout the patient’s journey, the third phase is the most important, and successful orthodontists who have a solid follow-up process are the ones most likely to get the patient to say, “eyes.”  If you don’t have consistent and timely follow-up protocols, you’ll see patients drop-off during this critical phase, costing your practice thousands of dollars a year.

The challenge for many practices is dedicating the time and the resources to follow-up. For a treatment coordinator, this requires finding time to make phone calls or send follow-up emails, all while attending new patients. Your TCs are busy, so it’s easy to forget, or put new patient follow-up on the back burner.

Luckily, SmileSuite, an orthodontist presentation system aimed at turning consults to contracts, makes the follow-up process easy and requires minimal effort on your end. We recently assisted a client by updating and completing their follow-up auto-tasks. The result? They added over $100k to their production calendar! Click here to request a free demo, and in the meantime, check out these tips aimed at improving your follow-up and increasing patient starts.

  1. Create a standardized system that maps out your follow-up touchpoints and implement this system across all pending patients. This system is essentially a schedule on when you plan to follow-up. For example: Day 1 after initial consultation: Make a follow-up call; Day 3 after initial consultation: Send follow-up email.
  2. Vary your follow-up across different platforms. Follow-up by email, phone, and text messages. This maximizes your exposure and ensures you stay on the patient’s radar.
  3. Don’t give up. Most practices make the mistake of stopping their follow-up a couple of weeks after the initial consultation. SmileSuite has found that successful follow-up protocols should run the span of approximately seven touch points spread out over the span of two months.

It’s time you made your follow-up process more efficient. Let SmileSuite work on your behalf.

SmileSuite helps orthodontists create flexible treatment presentations so they can start more patients, maximize profits, and make data-driven decisions with ease.

 

An alarm clock showing 12oclock

How to Use Insurance Data to Market Your Practice

SmileSuite  recently hosted the SmileSuite Success Bootcamp, a series of webinars aimed to help practices reopen from the shutdown stronger than before. During the series, Dr. B of SmileSuite, along with other industry experts provided Orthodontists with actionable advice for a speedy recovery.

In this webinar, Dr. B spoke about how Orthodontists can use insurance data to market their practice.

Watch the video to learn more.

 

A stopwatch

Five Effective Ways to Follow-Up With Non-Starts

Not every patient who attends an initial orthodontic consultation will result in a same day start. But just because a patient doesn’t immediately commit, it doesn’t mean you should give up. A proper follow-up protocol can maximize patient starts and improve your overall conversion rates. Think about it, an increase of conversions by 2-3% could add thousands to your bottom line each year. Here are five simple ways you can improve your patient follow-up strategy.

Create a follow-up schedule

Map out a schedule for your Treatment Coordinators that details when follow-ups should be happening. The schedule should be refined over time based on what converts best for your practice. The follow-up schedule should extend 3- 6 months after the initial consultation, with the most frequent touch-points occurring immediately after.

MAXIMIZE PATIENT STARTS WITH SMILESUITE’S DONE-FOR-YOU SERVICE. CLICK HERE TO LEARN MORE ABOUT OUR GAME-CHANGING TECHNOLOGY AND SERVICE THAT ENSURE’S PERFECT FOLLOW-UP.

Test different follow-up methods

Test different ways of following up. Emails, phone calls, postcards, and even text messages are all great ways to stay top of mind. Test a variety of follow-up methods and maximize your efforts on the channels that work best. Click here to learn how SmileSuite’s StartAlytics helps practices use data to measure if their follow-up protocol is hitting the target or “missing the mark.”

Use content within your follow-ups

Don’t just follow-up asking for a signed contract– include information that the patient will find helpful in your follow-up protocol. Patient testimonials, appliance videos, FAQs are just some examples of content that can be incorporated into your follow-up strategy. The right content can establish authority and trust, and will help the patient make a faster decision.

Keep track of attempts

Patients may not always respond to the first follow-up attempt. The key is not to give up after the first, or even second follow-up. According to a number of studies, six follow-up attempts is the optimal number. Approximately 93% of all converted leads are reached by the sixth attempt. The key takeaway here is to be persistent.

Use a smart system to keep track of follow-ups

SmileSuite, a presentation system aimed at turning consults into contracts, will help you and your Treatment Coordinator dominate your follow-up strategy. Within SmileSuite, you can create auto-reminders that will notify your TC to make sure patients don’t get lost in the pipeline. These reminders can be set at different intervals, allowing you to stick to your follow-up schedule, and can be fully customized depending on your practice’s need. Whether you want your TC to follow-up with a phone call, send an email, or mail a postcard, SmileSuite will automatically remind your TC so no one fall through the cracks.

 

SIGN UP FOR A FREE DEMO TODAY. PRACTICES USING OUR SOFTWARE AND SERVICES ARE SEEING AN 11% INCREASE IN PENDING PATIENT START RATES. SEE WHY SMILESUITE IS THE FOLLOW-UP SYSTEM EVERY ORTHODONTIST NEEDS.

Orthodontist working on a young patient

Reduce Observation Patient Drop-off with This Simple Solution

How many observation patients does your orthodontic practice have on its roster? Regardless of how many are in the pipeline, you can safely bet that at least half, possibly more, will never begin treatment in your practice. Losing ten observation patients in any given year, could be equivalent to losing $50,000 or more in revenue.

One problem with observation patients is that appointments are spread far out. Typically, an orthodontist sees an observation patient once or twice a year. Scheduling appointments 6 or 12 months ahead of time may not be convenient for the patient. Therefore, it is likely the patient will push off scheduling the next appointment, or if they do schedule an appointment, they may simply not show up.

The onus is on your practice to keep your observation patients “front and center.” One way to make sure these patients stay on your radar is to consistently run a report and see who is ready for their next appointment. However, consistency is sometimes difficult in an ideal world. Your office staff is busy or may even experience staff turn-over, so it’s easy for these reports to be placed on the back burner. Plus, who wants to run another report?

An easier way to ensure your observation patients come back for their next visit is to recruit a SmileSuite Virtual Assistant to ensure these patients show up. In SmileSuite, simply link a VA task to the observation procedure. This task could be to follow-up with a text, email or personalized phone call reminding them that they are due for their observation appointment.

SmileSuite really makes it that simple. No more running reports. No more losing track of patients. And as an added benefit, practices can include an additional automated task, such as a reminder to send a postcard three months before the next visit. It’s a nice touch and an easy way to keep patients engaged with your practice.

Use SmileSuite and never forget about another observation patient again.

SmileSuite helps orthodontists create flexible treatment presentations so they can start more patients, maximize profits, and make data-driven decisions with ease.

SIGN UP FOR A FREE DEMO TODAY. PRACTICES USING OUR SOFTWARE AND SERVICES ARE SEEING AN 11% INCREASE IN PENDING PATIENT START RATES. SEE WHY SMILESUITE IS THE FOLLOW-UP SYSTEM EVERY ORTHODONTIST NEEDS.

Orthodontist showing the patient a treatment chart

The Big Picture: Why Keeping Track of Non-Starts Can Make Your Practice More Profitable

Just like a movie with varying angles and detailed close-ups, every aspect of your business has different camera shots. Usually, Orthodontists are “zoomed in,” focusing only on the very small details of their business.  But it’s equally important to zoom out and capture the often overlooked bigger picture.

For instance, practices typically zoom in and track patients who start. But many practices forget to zoom out by not keeping track of patients who didn’t start.

Neglect the bigger picture and this will result in lost revenue. According to practice consultant Roger Levine, only 46% of practices keep track of patients who don’t start treatment. Practices that keep track of these metrics typically produce 15% more than those who don’t.

The problem is found within practice management tools. They are great for keeping track of those who start, but they don’t zoom out wide enough and are vastly deficient in keeping data on patients who didn’t start. Typically, financial data is only entered in the system until the patient has agreed to treatment.

This leaves a large gap in analytics that are useful in understanding the bigger picture and making business decisions that could amplify your starts.

For example – ever wonder what the average fee is of those patients who declined your Herbst appliance? By keeping track of all these “lost opportunities” it will help your practice set goals to improve conversion rates, and determine whether you need to make adjustments to your presentation rules or follow-up protocol for this particular appliance. Any slight improvements on conversion rates for this type of client, could result in thousands more per month in additional revenue.

With SmileSuite, we cover Orthodontists from consult to contract. This means that all patient presentation data is instantly available for analysis, including those who didn’t start. No more digging through reports or spreadsheets. SmileSuite’s, StartAlytics  is a data engine that offers groundbreaking “Dynamic Reporting,” changing the way Orthodontists navigate through data. No more graphs, and most importantly, no more data we can’t make sense of. 

It’s time for a revolution and SmileSuite is leading the way with smarter analytics for Orthodontists.

SIGN UP FOR A FREE DEMO TODAY. PRACTICES USING OUR SOFTWARE AND SERVICES ARE SEEING AN 11% INCREASE IN PENDING PATIENT START RATES. SEE WHY SMILESUITE IS THE FOLLOW-UP SYSTEM EVERY ORTHODONTIST NEEDS.