Whether you need to create a flyer, a direct mail piece, a billboard, or even a Facebook ad, knowing your target patient is essential in order to create an effective advertisement piece. Here are a few tips that will make your ads stand out and drive more patients to the consultation room.
Learn about your patients and top performing treatments
Use SmileSuite, a presentation system aimed at turning consults into contracts, to learn more about which patients are likely to start treatment in your practice. SmileSuite’s powerful data engine, StartAlytics can help you identify the zip codes you can expect the highest conversion rates based on your practice’s previous performance. You can also identify which treatments and appliances perform best and uncover key patient demographics.
Design your ad with your target patient in mind
The messages and images on your ad should be created with your target patient in mind. If StartAlytics reveals that certain zip codes have high conversion rates with a particular demographic, such as young children who are Phase I patients, you may want to consider creating a direct mail piece that highlights your family friendly treatments. It’s important for your target patient to see themselves in your ads and connect with the message. The more data you can provide your marketing team about your target patient, the more effective your advertising strategy will be. Use SmileSuite to precisely measure your marketing ROI.
Add a patient testimonial
Adding a patient testimonial to an ad or flyer gives you credibility in the form a third-party endorsement. It’s an effective way to earn trust from potential patients. Make sure the patient you feature in the testimony reflects your target patient, and always ask for permission to use their testimony.
Include an effective call to action
A call to action inspires an immediate response from potential patients and tells them what they should do next in order to engage with your practice. If you would like them to book a complimentary consultation, make sure to list exactly how they should do that. Whether it be to call for an appointment or to schedule a visit online, include a detailed statement that will help the patient take the next step.