--- title: Why You Shouldn’t Do Marketing Without Data description: Check out insightful conversation with Dean Steinman of Ortho Marketing who walks us through the importance of marketing and data! image: https://getsmilesuite.com/hubfs/Canva%20images/Canva%20Design%20DAFWz7UNNTc.png --- [Skip to the main content.](https://getsmilesuite.com/blog/why-you-shouldnt-do-marketing-without-data#main-content) [![SmileSuite-Logo-NoTags-Vectors-01](https://getsmilesuite.com/hs-fs/hubfs/SmileSuite-Logo-NoTags-Vectors-01.png?width=220&height=72&name=SmileSuite-Logo-NoTags-Vectors-01.png "SmileSuite-Logo-NoTags-Vectors-01")](https://getsmilesuite.com/) [![SmileSuite logo - live answering and follow-up team for small businesses](https://getsmilesuite.com/hs-fs/hubfs/SmileSuite-Logo-NoTags-Vectors-01.png?width=220&height=72&name=SmileSuite-Logo-NoTags-Vectors-01.png "SmileSuite logo - live answering and follow-up team for small businesses")](https://getsmilesuite.com/) - [Home Page](https://getsmilesuite.com) - [Our Story](https://getsmilesuite.com/our-story) - [Pricing](https://getsmilesuite.com/pricing) - [FAQ](https://getsmilesuite.com/faq) - [Client Login](https://app.startaloo.com/site/login) [![Schedule a Demo](https://no-cache.hubspot.com/cta/default/7731839/10d7e901-d3ee-4d4c-ae6b-59e2fe1a4a0a.png)](https://cta-redirect.hubspot.com/cta/redirect/7731839/10d7e901-d3ee-4d4c-ae6b-59e2fe1a4a0a) Toggle Menu Toggle Menu [![Schedule a Demo](https://no-cache.hubspot.com/cta/default/7731839/10d7e901-d3ee-4d4c-ae6b-59e2fe1a4a0a.png)](https://cta-redirect.hubspot.com/cta/redirect/7731839/10d7e901-d3ee-4d4c-ae6b-59e2fe1a4a0a) - [Home Page](https://getsmilesuite.com) - [Our Story](https://getsmilesuite.com/our-story) - [Pricing](https://getsmilesuite.com/pricing) - [FAQ](https://getsmilesuite.com/faq) - [Client Login](https://app.startaloo.com/site/login) [Facebook](https://www.facebook.com/getsmilesuite) [Instagram](https://www.instagram.com/getsmilesuite/) # Why You Shouldn’t Do Marketing Without Data [![Picture of Anthony V. Bonavoglia, DDS, MS](https://getsmilesuite.com/hubfs/anthony%20bonavoglia.webp) Anthony V. Bonavoglia, DDS, MS](https://getsmilesuite.com/blog/author/anthony-v-bonavoglia-dds-ms) : May 5, 2020, 8:00:00 AM [Orthodontic Resources](https://getsmilesuite.com/blog/tag/orthodontic-resources) ![Why You Shouldn’t Do Marketing Without Data](https://getsmilesuite.com/hubfs/Canva%20images/Canva%20Design%20DAFWz7UNNTc.png) Check out insightful conversation with Dean Steinman of Ortho Marketing who walks us through the importance of marketing and data.   - [Tweet](https://twitter.com/share) [![Finally, a way to Accurately Measure Marketing ROI](https://getsmilesuite.com/hubfs/Measure-ROI.jpeg)](https://getsmilesuite.com/blog/finally-a-way-to-accurately-measure-marketing-roi) #### [Finally, a way to Accurately Measure Marketing ROI](https://getsmilesuite.com/blog/finally-a-way-to-accurately-measure-marketing-roi) ![Picture of Anthony V. Bonavoglia, DDS, MS](https://getsmilesuite.com/hs-fs/hubfs/anthony%20bonavoglia.webp?width=30&name=anthony%20bonavoglia.webp) [Anthony V. Bonavoglia, DDS, MS](https://getsmilesuite.com/blog/author/anthony-v-bonavoglia-dds-ms) : Apr 9, 2019, 8:00:00 AM Measuring the return on investment of your marketing efforts ensures you are not wasting time and money on ineffective marketing strategies. ... [Orthodontic Resources](https://getsmilesuite.com/blog/tag/orthodontic-resources) [Read More](https://getsmilesuite.com/blog/finally-a-way-to-accurately-measure-marketing-roi) [![UNLOCK THE POWER OF SALES SUPPORTED MARKETING™](https://getsmilesuite.com/hubfs/Untitled%20design%20(1)-3.png)](https://getsmilesuite.com/blog/whitepaper-unlock-the-power-of-sales-supported-marketing) #### [UNLOCK THE POWER OF SALES SUPPORTED MARKETING™](https://getsmilesuite.com/blog/whitepaper-unlock-the-power-of-sales-supported-marketing) ![Picture of Anthony V. Bonavoglia, DDS, MS](https://getsmilesuite.com/hs-fs/hubfs/anthony%20bonavoglia.webp?width=30&name=anthony%20bonavoglia.webp) [Anthony V. Bonavoglia, DDS, MS](https://getsmilesuite.com/blog/author/anthony-v-bonavoglia-dds-ms) : Jun 20, 2023, 12:25:50 PM Did you know that according to recent data, the average conversion rate for leads generated through online marketing efforts is approximately 3%?... [Orthodontic Resources](https://getsmilesuite.com/blog/tag/orthodontic-resources) [Read More](https://getsmilesuite.com/blog/whitepaper-unlock-the-power-of-sales-supported-marketing) [![Using Data Analytics to Maximize Marketing ROI by Honing in on your Ideal Patient](https://getsmilesuite.com/hubfs/Canva%20images/Canva%20Design%20DAFW0N5JUK4.png)](https://getsmilesuite.com/blog/using-data-analytics-to-maximize-marketing-roi-by-honing-in-on-your-ideal-patient) #### [Using Data Analytics to Maximize Marketing ROI by Honing in on your Ideal Patient](https://getsmilesuite.com/blog/using-data-analytics-to-maximize-marketing-roi-by-honing-in-on-your-ideal-patient) ![Picture of Anthony V. Bonavoglia, DDS, MS](https://getsmilesuite.com/hs-fs/hubfs/anthony%20bonavoglia.webp?width=30&name=anthony%20bonavoglia.webp) [Anthony V. Bonavoglia, DDS, MS](https://getsmilesuite.com/blog/author/anthony-v-bonavoglia-dds-ms) : Mar 19, 2019, 8:00:00 AM Successful orthodontists understand how important marketing is in order to attract new patients. A good marketing strategy will keep you afloat. But... [Orthodontic Resources](https://getsmilesuite.com/blog/tag/orthodontic-resources) [Read More](https://getsmilesuite.com/blog/using-data-analytics-to-maximize-marketing-roi-by-honing-in-on-your-ideal-patient) [![LEARN MORE (10)-1](https://getsmilesuite.com/hs-fs/hubfs/LEARN%20MORE%20(10)-1.png?width=250&height=125&name=LEARN%20MORE%20(10)-1.png)](https://www.getsmilesuite.com) - [Privacy Policy](https://getsmilesuite.com/privacy) - [Terms Of Use](https://getsmilesuite.com/terms) - (914) 810-7092 - info@getsmilesuite.com © 2026 SmileSuite [Facebook](https://www.facebook.com/MySmileSuite/)[Instagram](https://www.instagram.com/getsmilesuite/) Return to top